There are a few ways that you can encourage customers to opt-in to your marketing database. The most efficient method is by using Serve and Connect together as you can increase data collected by 30%. The order data and contact info that is collected through Serve will then be sent directly into Connect and a customer profile is created.
Mobile ordering and some POS data automatically reflects:
- Total order spend
- Itemised data on products purchased
- Time & Frequency.
Plus, you can collect other data from bookings, wifi and third party systems to create all encompassing customer records.
Already utilising Serve & Connect together? Start by updating the marketing opt-in message. This is the prompt that incentivises customers to sign up to your database. Some successful messages focus on the benefits that you will provide to subscribers, such as;
"Get a free cocktail on your birthday"
"Sign up for free chips on your next visit!"
Tell us how you're incentivising customers to join your database! 👇
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