How do I increase my marketing opt-in rates?

There are a few ways that you can encourage customers to opt-in to your marketing database. The most efficient method is by using Serve and Connect together as you can increase data collected by 30%. The order data and contact info that is collected through Serve will then be sent directly into Connect and a customer profile is created. 

Mobile ordering and some POS data automatically reflects: 

• Total order spend 
• Itemised data on products purchased 
• Time & Frequency.

Plus, you can collect other data from bookings, wifi and third party systems to create all encompassing customer records. 

Already utilising Serve & Connect together? Start by updating the marketing opt-in message. This is the prompt that incentivises customers to sign up to your database. Some successful messages focus on the benefits that you will provide to subscribers, such as; 

"Get a free cocktail on your birthday" 

"Sign up for free chips on your next visit!" 

Tell us how you're incentivising customers to join your database! 👇