Introduction to Mr Yum's Facebook and Instagram Tools
Do you currently (or plan to) run any paid social media advertising such as promoted Instagram posts? We’ve partnered with Facebook & Instagram to connect Mr Yum purchase data to your social media ad accounts which means you can target more relevant audiences and get a higher return on your ad spend. These features will help maximise every marketing dollar you spend through these channels.
Irrespective of whether you currently perform any digital marketing, this is an essential tool to set you up for future success. You are unable to retrospectively gain this data, so by connecting your Facebook / Instagram account now, you can start building a custom audience to which you can re-market to in the future (when you’re ready).
Targeting a ‘warm’ audience is always going to be more effective than targeting people who have never heard of your venue - resulting in a higher ROAS (return on ad spend).
To help get you started, we recommend spending the next 30 - 60 minutes reading and watching the below resources. Once you have understood the process and connected your Pixel ID & Access Token to your Manage account, you will never have to do it again. What does this mean? This time investment is well worth it - generating a high return in the future!
- Read this help doc and learn about how you can create more effective ads with a Conversion API
- Read this help doc and learn how to set up the Conversion API
- You'll learn what a Pixel ID is (You need this to get set up)
- You'll learn how to get your Facebook Access Token (You also need this)
- Read this help doc and set up your custom audience
Once you've done this, you're ready to go!
If you have any issues along the way, feel free to reach out to firstname.lastname@example.org for help.