Segments allow you to save various searches on your database. Once a segment has been set up, you can easily load a segment and pull the relevant data. Segments are dynamic, and will include all contacts which meet the search criteria at the time you load the segment.
From the Contacts section click the Search Your Contacts button
Select the relevant search type from the drop down
Enter data to search
Click the Save This Segment button
Enter Segment Name and Click Save
We recommend using segments when sending out your marketing campaigns, so that you can hone in on your key demographic. Targeting your marketing will give you the best results, because you will be speaking to the most interested contacts. This will also allow you to speak to them in a more personalised way.